As the world continues to thrive in the digital age, many businesses find ways to incorporate technology into their processes and strategies to stay ahead of the competition. Using digital signage is one of the methods companies use as part of their marketing strategy. To increase brand awareness, organisations promote their products and services through indoor and outdoor LED and LCD displays. Many companies also use vehicle wraps as an effective and powerful way to market their brand.
What are Vehicle Wraps?
Vehicle wraps are a mobile advertising tool where vinyl graphics or decals are transferred onto a portion of or the whole surface of a vehicle. A vehicle wrap can be applied on a sales, service or delivery vehicle and acts as a mobile billboard that displays a company’s brand, logo, message, contact information or website.
What are the Advantages of Vehicle Wrap Advertising?
A Vehicle Wrap Instantly Grabs Attention
Vehicle wraps are printed in colorful and eye-catching graphics that immediately gain the public’s attention. Driving a wrapped vehicle on busy streets helps increase the exposure of a business. Pedestrians walking on the side streets or about to cross the road can immediately spot a car with wrap advertising simply because it stands out from the rest of the other vehicles. The more a wrapped vehicle spends time on the road, the more effectively a company will reach consumers.
A Vehicle Wrap is an Effective Passive Advertisement Tool
Passive advertising is a less in-your-face marketing strategy where a company promotes its products and services through displaying them in strategic locations. Passive advertising quickly makes a brand known to consumers without overwhelming them. When a company places a passive advertisement, the company leaves it to the people who see the advertisement to contact the company and inquire about its services or buy its products.
Using vehicle wraps is a passive advertisement tool. Even when a wrapped vehicle is parked, it continues to attract attention. Smart positioning or clever parking near buildings, restaurants, malls or places where there is heavy foot traffic can ensure that a company’s brand will be visible to passersby.
A Vehicle Wrap is More Cost-Effective
Vehicle wraps last for many years. They potentially make a significant number of impressions depending on how often the vehicle is used and taken to the streets. Compared to more traditional advertising methods such as print, TV or billboards, there’s no need for a company to spend more money on renewing contracts. As a form of long-term advertising, using vehicle wraps is a more economical way to expand audience reach and brand visibility.
Vehicle wraps can be also be easily removed and replaced so a company may update the look of their fleet whenever they want.
A Vehicle Wrap Protects the Car’s Finish
Aside from providing a company vehicle with a modern and exciting look, vehicle wraps also protect the vehicle from damage, UV rays, scratches or rust. Wraps also reduce expenses on touch-ups and repainting costs.
As enumerated above, using vehicle wraps is a smart investment that can lead to many benefits. Vehicle wraps provide an affordable, long-term way to promote a company’s brand, while ensuring the company’s assets are kept in better condition.